Electronic Cigarettes Will Never Be Cool

Hamilton Nolan · 12/06/12 01:05PM

As a connoisseur of cultural detritus, you've probably seen this ad in which purported actor "Stephen Dorff," looking weary from days of dogged stubble-trimming, juts his chin repeatedly in your direction while explaining why he chooses to smoke Blu™ brand e-cigarettes, besides the fact that he is their paid spokesman. "Negative! One! I'm tired of being a walking ashtray," says "Stephen Dorff," no doubt bathed in Tom Ford cologne at that very moment.

Campbell's New Millennial Soups Embody Entire Millennial Generation in Soup Form

Hamilton Nolan · 11/14/12 03:19PM

Let's get a few things straight right off the bat. Number ONE, the "Millennial" generation is the best generation, because they are currently the most fuckable-looking, and therefore their every whim and desire must be obsequiously catered to by the corporate forces seeking to exploit their "cool" factor for profit; Number TWO, all food must be recast in the image of whatever a corporation imagines the Millennial Image to be; and Number THREE, soup is great, mmmm, soup. We must have some Campbell's Millennial Soup.

The Following Things Have Been Deemed 'Hip'

Hamilton Nolan · 12/12/11 11:48AM

An ironclad rule of hipness is that if you're looking for hipness, the best place to start your search is within the paragraphs of a newspaper article with the word "Hip" featured prominently in the headline. Mainstream newspaper stories explaining phenomena deemed "Hip" by mainstream newspaper editors: where hipness lives.

Are Your Facebook Friends Cool Enough To Pick Your Music?

Ryan Tate · 05/25/11 06:03PM

Good news: Miraculous internet jukebox Spotify will reportedly power Facebook's music service, bringing the world closer to a future in which music is much more freely shared, suggested and collaboratively compiled. As it should be.

Ambidextrous Street Artist Blows Away Onlookers

Matt Cherette · 08/11/10 07:16PM

What do you get when you take a white board, some markers, and a street artist who can create incredibly detailed and accurate drawings of animals in mere seconds—with both hands? You get this video, and it's awesome.

Who Knew That Dripping Water Could Look So Cool?

Matt Cherette · 06/30/10 03:36PM

The beauty of video is that you can share something awesome with others, even from across the world. Case in point: this mesmerizing Japanese water display, filled with an endless cascade of shapes, symbols, words—even animals! Video inside.