Okay, here is the ABSOLUTELY TRUE setup to the jokes which you are about to hear: Chester M. "Chet Haze" Hanks is the Northwestern University-educated son of multimillionaire Oscar-winning Hollywood superstar Tom Hanks. The very definition of a self-made man, in other words. And he's a rapper. Haha. But wait, scratch that—now he's an R&B singer. Haha. I know. Here's his new single. Haha. Stop it, wait, we're getting to the point here. So anyhow, Chet Haze is active on Twitter, for the fans. If you haven't been reading in the past few days, you've missed out, yo:
File under: awesome and hilarious. Because she thinks funerals should be more about laughing than crying, a woman named Carla created a "live via satellite... from Heaven" video to be played at her funeral. Inside, Carla's message for her friends.
So many PR tactics are shrouded in secrecy: off-the-record briefings, front groups, "file sharing." And lots of things that PR firms get paid a lot of money to do—devise corny slogans, make pretty marketing materials that get ignored, or think up new and creative ways to say "no comment"—are really big wastes of money. There is only one real live PR tactic that consistently works. It is maddeningly effective at getting reporters to like flacks, and by extension, their awful clients. Even the ones who know better! It preys on human instinct. It's called lunch.