Will a deliberately shadowy marketing campaign for the monster movie ruin its box office? Also today: Though much hay is often made about the ever-slipping ratings of the Olympics, NBC still wants 'em and they want 'em bad. Plus Cheryl Cole newz!
A great male hope from the late '90s/early '00s just landed a pivotal role in a sure-to-be-big movie. Also today: your real estate dreams could come true, Simon Cowell has a new coworker, and let's look at the boys of the new X-Men.