Annals Of Movie Marketing: Color In Wilbur, Then Devour 'Some Pig'

mark · 12/15/06 11:27AM

The AdFreak blog points out a truly inspired Charlotte's Web promotion offered by the Richmond Times-Dispatch, in which kids are invited to color a picture of Wilbur, the film's porcine star, for a chance to win dinner for four at Famous Dave's restaurant, an eatery specializing in serving pigs not lucky enough to have a talking spider pal to save them from the slaughterhouse. While the prize meal may traumatize a child who's grown attached to Wilbur (really, the cartoon mascots both begging to be devoured and doing the cooking aren't helping), the trip will provide the contest-winning family an opportunity to teach their young ones a valuable lesson about the cruel realities of farm life that the film irresponsibly teaches can be easily overcome by some web-based barnyard anti-slaughter campaigning.