Adam Levine does not hate fragrances. Adam Levine does not hate celebrities. Adam Levine does not want you to be alarmed by a scent. Adam Levine has inadvertently created the best video of the day with the promotion of his new "unique" aroma.
Taking a cue from Justin Bieber, the singing fey children from the band One Direction have launched a perfume named after a misleading assumption that you have spent time with them. It's called Our Moment, and like Bieber's Girlfriend perfume, it's a reference to one of their songs, "Moments," from their first album.