There was no big secret to Cards Against Humanity creator Max Temkin's ploy to sell 30,000 boxes of actual bull feces on Black Friday. His game simply has a lot of fans, and some of those fans will evidently buy literally anything he sells. Still, Temkin broke down the finer points of shit-slinging in a blog post this week.
Are you one of the 30,000 thirsty rubes who were lucky enough to score the Cards Against Humanity Bullshit Box before it sold out on Black Friday? Congratulations: you are a reprehensible human being, and you got exactly what you deserved.