​Publicist Takes a Constructive Stand Against Negativity

Tom Scocca · 11/07/13 02:55PM

Poynter's Andrew Beaujon reports that BuzzFeed has hired a books editor, Isaac Fitzgerald. The BuzzFeed books section is a project of real cultural importance. What Fitzgerald does will help establish and define the relationship between the thriving and successful BuzzFeed, with its mastery of distributing brisk and engaging viral content, and the more stolid traditions of literary publishing.