Fancy Underwear Will Destroy Us All

Hamilton Nolan · 02/11/08 12:01PM

Disturbing foreign trend of the moment that threatens to erode the American way of life: Evolution of the luxury men's underwear market. It seems that fashion brands have decided to use sophisticated advertising techniques to persuade American men to buy underwear that is new, expensive, and not sold in 3-packs at stores whose names end in "Mart." Oh, that's a good thing, you say? We could stand to be a little more stylish down there? What's a few more dollars to impress your significant other when you drop your drawers? See how enthusiastic you are when you wake up one day in the not-too-distant future and realize that we are slowly being morphed into Australian man-whores. (Warning: close-ups of clothed packages after the jump)