Burger King today announced that it will serve its burgers for breakfast now, as part of their new corporate philosophy, "Why try harder than absolutely necessary when the American people want nothing more than to eat themselves into oblivion to erase the pain of being locked into this zombie-like existence?"
There is nothing that you, the consumer, love more than a paper bag filled with piping hot breakfast items purchased from one of our nation's fast food outlets. It is the only high point in the otherwise dreary days of the majority of Americans. Fortunately, fast food breakfast will now be more inescapable than ever.
When "fast food" was invented back in the 1950s or whenever, we were cautiously optimistic. A ground hamburger patty and french-fried potatoes served in less time than it takes to raise and slaughter a cow, plant a field of potatoes, and build a fire? Sure, why not? But today it seems that Americans have forgotten how to take their time with their food.
McMuffins all day long! Could McDonald's be ending their illogical policy of only serving breakfast during breakfast hours? CEO Don Thompson seemed to be flirting with that idea during a recent interview with CNBC, saying that McDonald's was working on "innovative ways of us expanding the breakfast hours, and some of those things we'll be seeing here in the near future."
So, says here that Lucky Charms' new advertisement is targeting not children, but "adults who as kids grew up with Lucky the Leprechaun and are apparently running back to him in search of some feel-good nostalgia." I guess the General Mills™ corporation just likes throwing away money these days, because all of the adults I know have been eating Lucky Charms this whole time.
Residents of America: have you been approached by a friendly-looking man offering you free sweets from the back of a truck? Beware! This is not just any garden variety perv; it is a European perv, trying to corrupt our youth—by convincing them that "Nutella" is an acceptable breakfast item. It is not.
Taco Bell is not going to be serving breakfast. That would be gross. Taco Bell is serving First Meal. It's the meal that comes after Fourth Meal. It's a meal that you eat at about the same time that you would eat breakfast, but which bears no resemblance to the "food" that normal humans would consume, for "breakfast." Observe:
Yes, it's made some awful business decisions, but the New York Times has been savvy when it comes to technology development, maintaining a research lab and corps of programmers who, to take one example, rushed out an app to ensure the Times was on stage at the iPad unveiling. Now the company's hackers want to reinvent how you eat breakfast.