Are you a multi-millionaire real estate developer looking for a large mixed-use property that is chic yet gritty, gritty yet stylish, stylish yet authentic, authentic yet upscale, upscale yet downtown, downtown yet as expensive as anything uptown, as expensive as anything uptown yet appealingly sketchy-looking? I’ve got just the building for you.
One ninety Bowery, a grimy old New York City building that sits literally at the intersection of Bowery and Spring Street, has found a chief tenant: a consortium of “luxury and fashion image-making” companies that, according to its CEO, sits “literally at the intersection of chic and gritty.” Literally a perfect match.
The photographer Jay Maisel has owned the enormous property at 190 Bowery since 1966, and in the years since then—as the Bowery transformed from a grimy haven for the downtrodden to a still-kinda-grimy strip of museums and boutique hotels—it stood stoic, a graffiti-covered monument to The Way it Used to Be. Now, it's finally catching up to the neighborhood.