Who's most poised to break "blogging's glass ceiling?" The New York Times pegs BlogHer, the yearly convention and ad network, as the center of discussion on how women ought to get more attention online — and the cash that comes with it. The core issue is that there are at least two very divergent camps within BlogHer.
BlogHer, the world's largest network of mommybloggers and women who are not mommies, has a new deal with NBC Universal: $5 million from their Peacock Equity fund, and a partnership with iVillage, the leading pastel content provider for ladies. More baby stuff and diet ads will follow at BlogHer, yes, but "we've been able to syndicate ads that make our bloggers happy," says BlogHer cofounder, Lisa Stone. Ads are just the acrylic tip of it.
Women do rule the web, Flickr cofounder Caterina Fake told the New York Times, but with a "crushing sameness." Loads of blogs aimed at the moneyed portion of the lady demographic are launching, including Jezebel (published, like Valleywag, by Gawker Media) — ostensibly part of the "sameness" Fake alludes to. A BlogHer study even deems blogging now mainstream among women. Fake is not swayed: