'Bespoke' Is the Latest Word to Be Ruined by Advertising

Hamilton Nolan · 05/04/12 01:18PM

"Artisan." Remember the word "artisan?" Perfectly valid word. Described an actual type of thing. Until the ad world got ahold of it, put it on the street, and pimped it out until every last chemical food concoction assembled by robots out of petroleum byproducts was marketed as "artisan." Totally killed the word. "Bespoke?" You're next.