News Corp. gets religion, or at least plan to profit from it

Nicholas Carlson · 12/04/07 01:04PM

News Corp will acquire Beliefnet, a portal for the spiritually inclined, FishbowlNY reports. Word from Silicon Alley Insider is that Peter Levinsohn, News Corp.'s Fox Interactive Media head honcho, didn't make the move. Instead, Fox Digital Media topper Dan Fawcett pulled the trigger. That group markets Fox movies and TV shows online. Wait a second: Shouldn't the digital operation inside HarperCollins have done this deal instead? Sure, it's another redundant interactive arm of News Corp., but HarperCollins is one of the world's largest Bible publishers. (Photo by tanakawho)