Project Runway Demands Magazine Tribute

Nick Denton · 06/10/08 01:03PM

It has become conventional wisdom that print is struggling to renew its readership and that cost-effective reality programming is the future of television. But just how much has the balance of media power shifted? Here's one anecdote which says it all. Bravo's annual contest for aspiring fashion designers-Project Runway-has become so powerful that magazine titles such as Marie Claire and Bazaar are expected actually to pay for the privilege of attaching their names.

September Issues: Fall Fashion Weigh-In #3

Jessica · 08/17/06 02:00PM

You see that? That's 28.5 POUNDS OF MAGAZINE. 28.5 lbs. is the ridiculous sum total of all our fall fashion magazine weigh-ins; the combined weight of these 13 glossies exceeds that of all the models who appear in them.