You can never be too rich or too thin or have enough portmanteaus for your post-adolescent generation. It's Twixters, now. Who is a Twixter? Everyone, probably. Any woman who has ever listened to music while wearing a hat is a Twixter. Any man who has ever looked at a picture of Mila Kunis is a Twixter. You are, just for having read the word. Welcome to the Twixter generation. Here is your knit cap and sense of purposelessness. Characteristics include "ESPN" and over-employment.
If there is one thing that brings joy to my heart, it is charting the growth of newly invented genres. You can argue over whether trend pieces about "new adult" fiction or "baby boomer" literature are describing truly original developments or ginned-up marketing terms with no relation to measurable changes in book-buying practices (in fact, our very own Katie Baker has already done so in a very neat analysis). But at a certain point the distinction becomes meaningless; talk about "new adult" fiction long enough and Amazon will eventually dedicate a department to it.
Why has The New York Times launched a new blog aimed at Baby Boomers, when the paper itself is already a testament to the sick, sad reign of the Jerks that Ruined Everything? "Our generation, the biggest in the country's history, has always given ourselves and everyone else lots to talk about," writes Michael Winerip in the opening post. "Booming [This is the name of the blog, LOL — Ed.] offers a wide-open space for these conversations."