AXE Body Spray, the cologne of choice for rapists and lonely teens, scandalized the entire nation of India last month when it started running its ads there showing a man made of chocolate who walks around being eaten by women. It was all to promote their chocolate scent, to which I hope never to be exposed. Here in America, where reporters are more jaded, the company had to take more drastic measures to get attention:
Ever since they started allowing kissing in Bollywood movies, boy, India's morality is going to straight to hell. The cow-filled conservative nation is seeing its Victorian standards of sexuality crumble in the face of racy foreign advertising. The prime offender? You guessed it: Axe Body Spray. Of course. The Indian government recently banned Axe's infamous "Chocolate Man" ad, which it sees as a symptom of cultural decline, along with all the new sexy billboards popping up across the country. Welcome to the First World, India: Where products are plentiful, sex is empty, and Richard Gere can kiss your women with abandon. After the jump, the ass-eating Axe ad that was too hot for Mumbai. There is no stopping it:
Last night whilst we were pondering the finer points of coq a vin on 'Top Chef,' a small but serious contingent of Greenpoint hipsters (they're just like Williamsburg hipsters but taller, slightly less preposterous and more rugged) were enjoying a drink-laden and secret show by Beirut, Zach Condon's Balkans-Brooklyn indie-folk-whatever band. But the hipsters had a dirty secret.