Hamilton Nolan · 12/22/14 01:45PM

Axe body spray's new White Label line is targeting a more mature and refined class of virgins. "White Label products aim to help make men seem famous with such unusual fragrance notes as praline, star fruit, moss, fig and ginger."

Hamilton Nolan · 01/11/13 09:43AM

The Axe brand of man perfume is launching a promotion to "send 22 lucky consumers into space," where there is no Axe.

Is This a Scene List From an Axe Commercial? (UPDATE)

Leah Beckmann · 02/03/12 01:49PM

A possibly (hopefully) real scene list from an Axe commercial is making its way around twitter today, and it is exactly what you would expect an Axe scene list to be. This thing is full of treasures like hot dog milfs, cut off shorts and "hip/cool/sexy/upscale bar patrons," among other very LOL things.

Shoplifters Are Obsessed with Axe Body Spray

Maureen O'Connor · 11/29/11 02:24PM

Ad Week compiled a list of America's most-shoplifted retail goods, and it reads like a bad date with a guy who says "bro" a lot: Axe body spray, filet mignon, Jameson, Gillette Mach 4 razors, and Polo Ralph Lauren shirts.

Axe Wants to Help You Mate

Hamilton Nolan · 08/18/10 10:41AM

The good people at the Unilever corporation are using their scientific expertise to assist you, the 18-24 year-old male, with mating. Do you have a desire to mate? An Axe™ product may be useful in your mating quest.

Jamie Pressly Wants (You) To Clean Your Balls

Whitney Jefferson · 01/12/10 02:15PM

Axe just released this faux infomercial in hopes of getting guys to scrub their nether-reigons with what's essentially a jazzed-up loofah. Well, if hot girls and immature euphemisms can't sell a nut-scrubber, then good God, what will?

Southampton Gets the Axe

cityfile · 05/22/09 02:20PM

There's a new Hamptons venue you'll want to add to the list of places to stay miles away from this summer. Actually, it's not new. It Dune in Southampton, which is sporting a new name this season—"The Axe Lounge"—as part of a silly marketing scheme concocted by, yes, Axe. The stunt is the brainchild of Mike Heller, the nightlife promoter-turned-entertainment marketer whose stellar resume includes putting a smoke-free tobacco product called Ariva in the hands of Lindsay Lohan and connecting America's Next Top Model's CariDee English with Raptiva, which is apparently a psoriasis medication of some sort. (He's the one crouching down in the photo, by the way.)

Malepocalypse Now: Men Required To Buy Fancy Shampoo

Hamilton Nolan · 12/01/08 11:20AM

Men: is your hair clean enough to get you laid? While you've been working out to get ripped abs, has your unstyled, sweat-soaked hair been holding you back from sexing the women of your dreams? No, obviously not. Your lack of money has been holding you back. But Axe, maker of horrifying adolescent body spray and even more horrifying publicity stunts, is going to convince you otherwise! Because that's what Axe does: steadily erode any semblance of dignity the American male may possess. In the grand emasculating tradition of fancy men's underwear, get ready for Axe male hair care products—the new thing that you must have in order to get chicks, bro!