The Obama administration may have kneed environmentalists in the nuts with its decision to delay a policy rehaul on air quality standards until 2013. But that doesn't mean that measures aren't being taken to protect what's left of the atmosphere. That's right, folks: The U.S. government is rolling up its sleeves and taking on the real enemy. No, not oil and coal processing plants, but rather the children who had the bad luck to grow up living near them, and face of lifetime of wheezing for doing so. Target: asthma inhalers!
At Coal Cares — a new initiative from Peabody Energy, the world's largest coal company — you can order cool inhalers for your asthmatic kids, so long as you live within 200 miles of a coal plant. I'm partial to The Bieber, but there's an inhaler here for every taste — even one studded in fake Swarovski crystals! If it all sounds too good (or too awful) to be true, that's because it is. The entire coalcares.org website is a fake, created by The Yes Men — those Swiftian agitators with a talent for mounting elaborate practical jokes. Peabody, however, is very real, and an army of their lobbyists are currently attempting to block what would be the EPA's "first-ever national standards for mercury, arsenic and other toxic air pollution from power plants" — legislation that could prevent 120,000 new cases of childhood asthma per year. As the Bieb might say, that's kinda lame. [coalcares.org, image via Coal Cares]