Arby's, which has been on its game as the new cool brand to watch, is pulling another publicity stunt that only residents of Duluth, Minnesota will get to enjoy. For thirteen hours, starting at 1 p.m. today, the cooked meat shill will air one single commercial on local network My9. The storyline is magical.
Fast food restaurants: do you think they're "all the same?" Sure, and I guess human beings are "all the same" too, right? That's what Hitler thought, as well. For the rest of you, who know better, America's fast food establishments beseech you to take into considerations all the important factors relevant to your choice of a casual dining establishment. Once you purchase that McGriddle, there's no going back for a Croissanwich. This choice is forever.
• Rumor has it Iacopo Falai is in "early talks" to open up a space inside Andre Balazs's new Standard Hotel in the meatpacking district. [Eater]
• Chocolate Bar will reopen in a new West Village location on April 28. [NYO]
• The price of certain French cheeses quadruples on March 22. Ouch! [TONY]
• Tim and Nina Zagat are launching a new food website. And The Atlantic is launching a new food "channel" tomorrow. [GS, AdAge]
• Korean food is taking over America, apparently. [WSJ]
• Sign 'o the times: Arby's first Brooklyn outpost is opening in the landmarked space formerly occupied by steakhouse Gage & Tollner. [NYDN]
• Chefs Daniel Boulud, Floyd Cardoz, and Marco Canora discuss the biz. [GS]
• Matt Oliver, doorman at M2 and brunch at Merkato 55, chats nightlife. [BB]
• Bourdain on Ramsay's Kitchen Nightmares: "It's a circus of cruelty, like shooting fish in a barrel with a cut-down 12-gauge shotgun. There's no cooking. It's just a bunch of dimwits—the lame, the halt and the delusional." [EMD]