Hamilton Nolan · 01/27/14 02:53PM

Your thread of the day: "Got invited to applebees by friend. (she's [middle class]) what do you order there?" Suggestions include "maybe a side salad with no dressing," "Iced tea, then eat at home," and "Is there a Le Pain Quotidien nearby?"

Robert Kessler · 12/03/12 12:00PM

New York City is getting its first LEED Gold certified restaurant. Hold your applause, though, it's an Applebee's.

What Does Your Choice of Casual Dining Chain Say About You?

Hamilton Nolan · 09/30/11 10:41AM

Interchangeable pseudofood joint Chili's—intent on "spicing up its brand"—is spending millions on a new ad campaign, one part of which is summed up thusly by the company's ad genius: "How he behaves is bold, how she behaves is bold, and the food we're featuring in the spot is boldly flavored."

Eating & Drinking: Friday Edition

cityfile · 08/07/09 03:58PM

David Chang's empire is about to get bigger. The Times confirms the rumor that the man behind Momofuku plans to open a French-Vietnamese spot in the former Town space in the Chambers Hotel sometime this fall. [NYT, TFB]
• The beer garden at Standard Hotel is now open. [UrbanDaddy]
Andrew Carmellini is perfectly happy that Locanda Verde got two stars from the Times recently: "[T]he reviews have been exactly what we wanted." [W]
• Le Cirque founder Sirio Maccioni's favorite person this week? That would probably be the president of the Philippines, Maria Gloria Macapagal-Arroyo, who showed up with her entourage and dropped $20,000 on dinner. [P6]

Eating & Drinking: Tuesday Edition

cityfile · 06/02/09 05:55PM

• Tonight's waiter may be yesterday's trader: "Carlos Araya used to order lobster, filet mignon and $200 bottles of red wine at the Palm Restaurant in midtown Manhattan. Now, he seats customers at its Tribeca branch." [WSJ]
• Somewhat related: Swiss bankers depressed about the downturn are finding comfort in Italian food because of its "soothing factor." Go figure. [NYT]
• It's not all bad news: Some 28 new restaurants opened in May. [Eater]
Time Out has issued a list of the best new pizza places in NYC. [TONY]
• Momofuku Noodle Bar has applied for a full liquor license. [DBTH]
• The East Village yakitori spot Mr. Jones is now closed. [Eater]

Low-Fat Labels Make Us Stuff Ourselves

cityfile · 12/02/08 10:59AM

One doesn't think of New Yorkers as particularly gullible or naive, but when it comes to food, we're totally clueless and assume that anything labeled low-fat is automatically low-calorie—at least according to marketing guru Pierre Chandon, who's turned his attention to discovering why Americans, despite being so rich and well-informed, are still such fatties. The Times took his questionnaires out into the field and discovered that "health halos"—ideas about which foods are virtuous based on health campaigns and restaurant advertising—meant that even the know-it-alls in Park Slope embarrassed themselves when it came to guessing calorie content.

Economy's Innocent Victims: Weird Ads

Hamilton Nolan · 05/09/08 08:42AM

Sure, the current dicey economic climate has reduced America to nation of terrified food hoarders. But more importantly, it has cost us some of our annoying and unnecessarily strange advertising icons: Applebee's Wanda Sykes-voiced talking apple, and a bunch of guys running around in bizarre red pigtail wigs on behalf of Wendy's. Take a moment to mourn them. "Both campaigns were meant to attract younger diners," the Times reports. But they failed, because kids aren't doing as many drugs these days, I guess. The companies' new advertising strategy? "Hey, look at our food."

Media Invited To Meet Real Americans At Applebee's

Hamilton Nolan · 02/07/08 01:37PM

Let's see, how to get press for Applebee's dreary Middle American cuisine? How about... invite members of the national political press corps to plop their ass down in the restaurant for a week while they talk to REAL Americans, eat Baja Potato Boats, and blog about it? What reporter could resist the combination of boneless buffalo wings and a private booth? Sadly, this is an actual idea that a professional at Rubenstein PR was paid money to come up with. Full pitch to Politico's Ben Smith (who declined the offer) after the jump. [Politico]