Saving Starbucks Through Micromanagement

Hamilton Nolan · 05/19/08 09:04AM

Howard Schultz, the founder of Death Star coffee chain and religious icon Starbucks, built the company up from nothing with pure grit, energy, and a visionary outlook. Then he went too far, aiming to open 40-freaking-thousand stores (more than McDonald's), and the company's stock price cratered over the past year. Schultz brought himself back as CEO earlier this year, and the dynamic caffeine pusher has now revealed how he plans to revive his floundering company: by micromanaging the shit out of every god damn thing: