Decoding the Beyoncé Tumblr

Anne Helen Petersen · 04/09/12 03:20PM

Earlier this week, The Beyoncé tumblr went live. And there was much rejoicing: across the web, gossip sites and news organizations alike trumpeted her decision to cultivate a web presence. Various articles figure the "release" of the site in vaguely mystical terms: Beyoncé celebrated her fourth anniversary with Jay-Z on April 4th (4/4); she was "born" onto the web on 4/5.