You know what was sort of fun? When like around the year 2000, comedies about men stopped being about complete fucking idiots and the sassy exasperated women who love them and became comedies about slovenly yet lovable dudes who may chase the muff around, but in the end really just want to fall in love. They weren't the most progressive of films, but they were funny (Wedding Crashers, Old School, etc.) and at times endearing (40 Year Old Virgin, Knocked Up). But you know what isn't fun? The odious culture of Bro that Daily Intel is righteously angry about that sprang up like a nacho-cheese-smelling weed in the newly tilled field of gender studies created by these films. I mean look: there are now books like Brocabulary: The New Man-i-festo Of Dude Talk and a social networking site called BroBible that allows dudes to "share stories of weekend revelries and exchange tips on romantic endeavors" (so basically, eHighFiving about Jaeger and pussy). There's also The Foggy Monocle—a site we admit to sometimes enjoying, except when there are posts like this. And, as the coup de grâce, there is the Brody Jenner reality program, punnily called Bromance. It's just gone too far! Beer and farts and pretzels and bikinis and boorishness and messy rooms and unwashed hair and sloppy Band of Brothers-isms and all that is sort of endearing for a bit, but the minute it becomes so hyper-commodified like this, co-opted by big ol' marketing strategies, it, like so many other trends, becomes so epically embarrassing that I can barely bring myself to admit that a book called The Bro Code even exists. But what's the corrective for it? I mean, is the bro-ness blowback from the cult of Ladybusiness that was heel-clacked and button-snapped into existence by Sex and the City? Will this dudenami eventually ebb back into the sea of the gender war, and we'll have another placid few years of mild Friends-ian sexual dynamics to apathetically contend with? At this point, I sort of hope so. Because if I hear one more thing about guy code (even though it is used in the hilarious It's Always Sunny in Philadelphia) or bro-ness, I just might have to get all up in your face with hilariously clueless karate moves or like a little kid with glasses or an Asian chick or something. You know, something that's bro-funny. Actually funny bro-ness:
Hey dudes! Are you totally moving to LA, hoping to pull hot chicks and drive a fancy car and maybe have some sort of pretend job, just like boy-about-town and occasional Hills idiot Brody Jenner? Well you're in luck! The socialite son of athlete (and current Kardashian wrangler) Bruce Jenner will be starring in his own reality show, an inevitable piece of muck unfortunately titled Bromance. Shudder. Interestingly, American Idol host Ryan Seacrest's production company is behind the MTV debacle, which will feature "'"regular guys' who come to Hollywood and compete in a series of challenges from skydiving to dealing with the paparazzi — in the hopes of ultimately being chosen by Jenner to become part of his entourage." Plus hot-tub eliminations! More details after the jump.