Go to any function where advertising "creatives" gather, and you will see that guy: the one wearing some old Converse, or crazy purple-yellow-red-green Adidas he designed himself, online. The average old person would not think such a cool guy could be such a corporate hack, but they would be wrong! We're not here to give you list of facts about Alex Bogusky's career (he's the chairman of Crispin Porter + Bogusky, the supercool ad agency that brought you the weird Burger King ads, Microsoft's current ad campaign, and many others—basically the EDGY agency that's not too edgy for corporate behemoths)—we're just here to demonstrate to you that, yes, Alex Bogusky is that ad guy. Okay:
When Alex Bogusky, the ad guru for Burger King and Domino's Pizza (among others), announced last week that he is publishing a diet book, the general reaction was, "Ha, hypocrite Whopper-seller." An alternate theory, though, is that the book is part of some elaborate hoax, or will turn out to be the peg for a new Bogusky ad campaign. But if it is, he's doing a good job keeping it a secret; Burger King and Domino's, the two fatty food-touting clients most obviously affected by the book, had to find out about it by reading a news story:
Microsoft is pulling out all the stops to buff the image of its startingly unpopular operating system, Windows Vista. Nothing so far has worked. Don't worry, Apple and Linux fans — Microsoft is not doing anything threatening, such as actually improving the software.Instead, the company is paying aging comedian and (reformed?) Mac enthusiast Jerry Seinfeld $10 million to be the product's spokesmonkey. At least one of the ads looks like it was shot against a Brooklyn backdrop by Michel Gondry, the french auteur beloved by white people. Who's responsible for this sudden rush to be hip? This sounds like the work of Alex Bogusky, the studvertiser at Mac-worshipping ad firm Crispin Porter & Bogusky. Guess Gondry won't be touring Apple stores to promote his next film. (Photo by AP/Franka Bruns)
Rising ad star Alex Bogusky of Crispin Porter + Bogusky is the subject of the cover feature in the latest issue of Fast Company. The story focuses on Microsoft's $300 million deal with the agency to, in Fast Company's words, "crush Apple." Bogusky will be fighting an uphill battle on two fronts — one against Microsoft's perpetually clueless marketing drones, and the other against the fact that Apple's products are, you know, better. Microsoft has even had trouble convincing the public largely trapped in the Windows operating system monopoly to buy Vista, and the company's branding is a complete mess. But hey, check out Bogusky's wavy locks, chiseled features, stylish boots and designer jeans!