Getting stuck in an elevator could be the new path to media stardom. It did wonders for the guy from BusinessWeek who got trapped in one for 41 hours and ended up losing his job and his mental health. But he did get in the New Yorker! Now the parodies have begun, and this one, from Max Silvestri of 23/6, is actually pretty hilarious. Be warned, though: it makes light of the serious issue of elevator survival skills. Clip below.
The three women who dubbed themselves the "McCain Girls" and made a series of YouTube videos on behalf of the Republican presidential candidate were working for 23/6, the "humor" site from IAC/Huffington Post, and their entire campaign was a joke. To hear 23/6 President Sarah Bernard tell it, the first video was supposed to be an obvious parody of the Obama Girl videos, but no one understood that. Then 23/6 decided to keep the "prank" going as long as possible, which turned out to be one month. McCain watched the video repeatedly, he told Fox News in the clip after the jump, but his description of it as "very entertaining" hints that he knew something was fishy.
IAC and the Huffington Post brought fake news site 23/6 out of beta today. It only took them two years to come up with this? The site features political satire and targets people in the news with articles, videos and photos. If this sounds familiar, it's possibly because HBO and AOL already tried the same concept out with This Just In, to which the Wall Street Journal compares 23/6. The Journal does not note that This Just In shuttered in September. Another reason for pessimism? The site hasn't sold out its inventory for launch. It's currently running ads for BustedTees, another IAC company. Seriously, what kind of crappy blog displays ads from its parent company's network?
Guess what's live today? 23/6, the IAC-Huffpo comedy site that is pretty much two years in the making! Back in August, we pretty thoroughly trashed the beta. And now... here we are. (Launching a website on a Friday!?!? Do not ever do this, by the way.) So, really, what's to say? Well: Is there anything less funny than comedy? And: It's like Newser, but with irony! But we hope it's a huge success. We wouldn't want Barry Diller and HuffPo's Ken Lerer to lose any of their magical internet credibility. Also we hope the 23/6 kids don't hate working for 23/6 as much as we hear pretty much everyone currently can't stand working at HuffPo.