Jimmy Kimmel pulled a Jimmy Kimmel on hipster South by Southwest Music Festival attendees, sending a reporter out to ask them what they thought about some really obscure bands you probably haven't heard of. Because they don't exist.

Look for the debut EP by Jimmy Kimmel Could You Please Stop Eroding Society's Already-Fragile Ability to Trust on Pitchfork's Best New Music next month. It's like an 8.5, easy.

[H/T: Devour]