There are worthy rants and there are unworthy rants. And then there's whatever Colorado news anchor Kyle Clark was doing during yesterday's 4 PM newscast.

(Move your mouse cursor over the image below to play video.)

In what can only be described as the world's first and only epic rant about people inundating news stations with the same snow-covered patio photos after each and every snow storm, Clark implores Coloradans to "do better."

"C'mon Colorado," Clark entreats. "We love winter. We own winter."

After dropping his lapel mic, Clark took to Twitter to share some of the backlash to his "first and last on-air editorial":

[H/T: HyperVocal]