Wearing clothes is mostly good. Being yourself, also good. Our official position is: Wear what you like. Unless what you like is memecore thermals adorned with enhanced images of Big Macs and sold to you by the McDonald's corporation. McDonald's is going into fashion, and it's bad.

McDonald's Sweden (exclusive, rare, crispy) has unveiled a Big Mac product line that is ugly as it is stupid. It is Brands Saying Bae, on cool-kid approved separates, forever. Are you fit and attractive? Do you have a "trendy" hairstyle? McDonald's suggests you buy a raincoat or Wellingtons or bedsheets covered in the "hamburger of hamburgers." When was the last time you wore something so good or cool? When was the last time you ate cow tortured and processed on behalf of America's most cynical corporation? You can put the two together if you live in Sweden and feel like spending $60 on a shirt.

I've said before, wear whatever you want. But I guess I didn't really mean it.

[h/t Dazed]

Images via Bigmacshop.se. Contact the author at dayna.evans@gawker.com.