Amazon, known 'round these parts as the "Cthulhu of retail," saw its bad PR stretch got worse last night when Stephen Colbert took up the sword. Colbert's books are published by Grand Central, an imprint of Hachette Book Group. Hachette is the company currently struggling with Amazon over pricing. In a negotiating tactic straight out of a Coen brothers movie about rotund 1930s industrialists, Amazon is artificially delaying the shipment of Hachette books while driving a hard line.

Which means that currently, if you'd like to purchase Colbert's books from Amazon, you are in for a 2-4 week wait. "I'm Mad Prime," Colbert announced:

Later Colbert brought out the poet and novelist Sherman Alexie to discuss how Amazon's Monopoly Voldemort bullying was really hurting debut novelists. Colbert promptly vowed to do his part to resolve that by encouraging his viewers to buy Edan Lepucki's debut novel California from Powell's. (Colbert tells you to go to his website and buy it. "We're gonna prove that I can sell more books than Amazon.")

Godspeed, gentlemen, and keep up the good boycott-encouraging work.