When the Nobel committee awards this year's prize for Simultaneously Feeding and Humiliating Squirrels, the inventors of this horse-head squirrel feeder are definitely going home with the hardware.

Archie McPhee, the Seattle-based emporium of the weird that brought you a Punching Margaret Thatcher puppet, Ben and Jerry's Wavy Gravy, and bacon-flavored everything, has now entered the very competitive making-squirrels-look-like-horses industry. These are the first photos of a gullible squirrel testing their debut product in the wild.

So far, it appears to be going better than their experiment with giving a squirrel the head of a much larger squirrel.

[H/T: The Stranger, Photo Credit: Jim Zielinski/Archie McPhee]