An Apple "iWatch" has been rumored for years, and might finally arrive this fall. And no matter how bad it is, people will buy it, as Jimmy Kimmel found out when he slapped an Apple sticker on a $20 Casio and introduced "the new Apple watch" to some eager consumers.

Not only will people buy absolutely anything from Apple, they're actually afraid to hurt Apple's feelings by saying something negative about a disappointing product on camera.

Sure, it's true that this watch is "lightweight," "classic," and "always in airplane mode"—just like it's true that Apple's G4 cube was the best. Kleenex holder. Ever.

[H/T The Verge]