The A-list cause du jour—the boycott of one Dolce & Gabbana international house of fashion, thanks to one of the designer's statements on gay adoption—is devolving into a hilariously arch Twitter flame war.

The difficulté began when designers Domenico Dolce and Stefano Gabbana—current partners in business, and former partners in life—gave a recent interview to Italian magazine Panorama, where they broached the topic of adoption and IVF in a, shall we say, indelicate manner. The offending quotes, via NPR:

In it, they said (translations via Britain's The Telegraph):

  • "We oppose gay adoptions. The only family is the traditional one."
  • "You are born to a mother and a father — or at least that's how it should be," Dolce said. "I call children of chemistry, synthetic children. Rented uterus, semen chosen from a catalog."
  • Gabbana: "The family is not a fad. In it there is a supernatural sense of belonging."

Skrrrrrt, said gay, married father-of-two Elton John, who immediately posted an Instagram message inviting other wealthy Instagram users to join him in boycotting the brand. Gabbana in turn posted several Instagram messages of his own, calling John a fascist and imploring onlookers to live-and-let-live, as it were.

In the meantime, other famous people are getting in on the feud while the feud's still hot. (Except poor Ricky Martin, who just wants every1 2 get along.)

And the designers aren't without their own bombastic supporters:

"Elton John is a Taliban, he is using against Dolce and Gabbana the same methods used by Taliban against Charlie Hebdo," Italian politician Roberto Formigoni reportedly told the Telegraph.

But perhaps surprisingly—though perhaps not—the movement hasn't taken off beyond the feeds of multimillionaire Twitter: the intersection of people who both shop at Dolce & Gabbana and also care, even a little bit, what they think about anything, it would seem, is rather limited.

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