Do you know what yesterday was? September 9. Also, the start of the Christmas advertising season. Fuck you, Kmart.

"This might give new meaning to the phrase Christmas Creep," said Kathy Grannis, a spokeswoman for the National Retail Federation, of Kmart's ad. "It's anybody's game right now, wheels are definitely in motion for a very promotional holiday season."

Santa Claus, please burn every last Kmart to the ground.

[Ad Age]