If you’ve been forced to freebleed more than usual, it’s Amy Schumer’s fault. At least that is what the corporate fat cats at Tampax would like you to believe. In a Time article about tampon shortages, Procter & Gamble spokesperson Cheri McMaster claimed that “retail sales growth exploded” following a 2020 ad campaign featuring the Trainwreck star. Let’s watch one.
Are you suddenly overcome by a crushing need to go out and buy Tampax? I’ll admit that I was not, but I did think it was funny when she took a bite out of the donut. P&G claims that other people were more swayed than I, and that demand for tamps has been up 7.7 percent in the last two years.
In fact, according to P&G, the Tampax factory in Auburn, Maine has been running “24/7” to meet the demand. With that in mind, here is a short play:
Ma: Honey, why are you home so late?
Pa: Well, darlin’, I had to pull another double at the tampon factory. Ladies have been bleeding extra hard since that blonde woman got on TV and pretended she didn’t know how to use a tampon.
Ma: So that’s why I haven’t been able to find any Tampax Pearl Super Plus at the store.
Pa: Funny you mention that…
Pa pulls a box of Tampax Pearl Super Plus out of his lunch pail.
Pa: Perks of the job.
Time writer Alana Semuels smartly notes that it seems rather unlikely that a few ads starring Schumer could cause a run on an entire brand of tampons. Instead, the lack of tampons on shelves is probably due to both pandemic hoarding and P&G finding it difficult to source the raw materials needed to make them.
So no, Amy Schumer’s salesmanship did not cause a heavy flow of Tampax sales. But good on them for trying to use the ol’ “we actually did too good of a job” excuse. I might have believed it if it were, say, Jennifer Aniston. That woman can sell anything.