Photo composite: Jim Cooke, photo via Getty

Late Wednesday night, a collective shudder made its way across the nation as Heidi Cruz was forced to recount the very moment she realized that, in marrying Ted Cruz, she had entered a soup-filled living hell. Or as Campbell’s Soup put it in an email to Gawker, “a great idea.”

Following Heidi Cruz’s revelation, Gawker reached out to Campbell’s in search of answers. After over 24 hours of repeated attempts at contact, including an urging for transparency from The Intercept’s Glenn Greenwald, Campbell’s finally responded.

At least 100 cans of soup is a great idea.

In other words, Campbell’s heard Heidi Cruz’s words, saw the darkness in her eyes, and still said, Yes. More soup.