Amazon is the future of retail in America. Like its biggest competitors, it is not unionized. But that could change soon.

Brad Stone reports in Businessweek thatthe International Association of Machinists and Aerospace Workers (IAMAW) has won the right to hold a union vote among 30 technicians working at an Amazon center in Delaware. It would only mean a few dozen union employees out of thousands at this Amazon location alone. But the company certainly sees it as a threat:

Over the next month, the battle in Middletown is likely to be hard fought. Amazon has hired the services of labor law firm Morgan, Lewis & Bockius to aid it in the matter. Outside law firms typically help companies wage their election campaigns and make the case to employees why they are better off without union representation.

Some of you may recall the harsh (and successful) battle waged by Target when a single store tried to unionize in 2011. No mass retailer wants a union on its hands, not even a taste. They see unions as an existential threat to their business model. As they should, because their business model is inhuman.

If any Amazon employees in this location would like to share your work experiences, particularly regarding the company's attitude towards unions, please email

[Photo: AP]