A man in Tunisia lost a bet and his life after consuming 28 raw eggs in a single sitting for the entertainment of his friends.

The 20-year-old, identified by a local radio station as Dhaou Fatnassi of the El Baten settlement near Kairouan, reportedly accepted a friendly wager to eat 30 uncooked eggs in a row.

After raw egg number 28, however, Fatnassi began experiencing "strong stomach pains," and was rushed to the hospital.

Sadly, he was pronounced dead on arrival.

It remains unclear how the eggs were ingested, but at least one news source appears to suggest they were swallowed whole.

[photo via Cool Hand Luke]