San Diego real estate mogul Marc Paskin is looking for love in a very unusual place: A highway billboard overlooking the 28th Street exit of the I-5.

"All I Want for Christmas is a Latina Girlfriend," reads the giant personal ad that includes an AOL email address for interested "Christmas Latinas."

Paskin, who has a net worth of some $200 million and may be familiar to some from his appearance on the ABC reality TV show Secret Millionaire (see video, left), lost his wife of 28 years to diabetes in 2002.

He had two adult children, three grandchildren, and resides in an oceanfront home in La Jolla (but also owns a house in Hawaii). Still not convinced? Here's what he told U-T San Diego about how he hopes to be remembered after passing on:

When I die, no one will be at my funeral talking about my cash flow or how many properties I own. But they will be talking about my heart, and how I used my success to help others in need. Giving back, helping others - to me, that is success, not the size of your bank account.

If anyone deserves to find a Latina in his stocking this Christmas it's Marc Paskin.

[photo via Latino Daily News]