A throwaway Facebook post from Pizza Hut Canada soliciting comments from fans about the smell of "a box of Pizza Hut pizza being opened" has been taken to "the next level" by the company's marketing department.

From the press release:

Introducing Pizza Hut Perfume - a brand new fragrance from Pizza Hut Canada boasting top notes of freshly baked, hand-tossed dough.

"When our ad team at GRIP brought the idea to us, we absolutely loved it," says Beverley D'Cruz, Marketing and Product Development Director, Pizza Hut Canada. "What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want!"

Indeed.

But, sadly for most Pizza Hut-heads, all 110 bottles of the limited edition "Eau de Pizza Hut" have already been handed out.

"For now, we've only produced 110 bottles of Eau de Pizza Hut, but who knows what the future has in store," D'Cruz is quoted as saying. "The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas."

[H/T: Eater]