So, says here that Lucky Charms' new advertisement is targeting not children, but "adults who as kids grew up with Lucky the Leprechaun and are apparently running back to him in search of some feel-good nostalgia." I guess the General Mills™ corporation just likes throwing away money these days, because all of the adults I know have been eating Lucky Charms this whole time.

Hey, remember the great breakfast cereals of our youth? Lucky Charms? I'll chase that rainbow any day—straight into a bowl full of milk! And how about Golden Grahams? And Honey Nut Cheerios? And, oh, Cinnamon Toast Crunch? That was really good-tasting. And remember Kix? And Trix? Silly rabbit, Trix are for kids—or grown-ups like me, either way, they're still delicious! And how about Frosted Flakes? And Corn Pops? And Honey Smacks? And Life cereal? Mikey likes it—and so do I, no matter how old I get, because the taste is still great in my mouth! Remember Cocoa Puffs? And Count Chocula? And Apple Jacks? And Rice Krispies? Snap, crackle, pop(ping a spoon full of cereal in my mouth)! And how about Frosted Mini-Wheats? And Froot Loops? And Alpha-Bits? Yes, I can spell something with your cereal letters—G-R-E-A-T-[space]-T-A-S-T-I-N-G! Remember Grape Nuts? And Honey Bunches of Oats? And Fruity Pebbles? And Mueslix? And Cracklin Oat Bran? And Special K? And Cap'n Crunch?

Those are good.

[Ad Age]