World renowned hairdresser Vidal Sassoon, inventor of the revolutionary "wash-and-wear" hair style for women, passed away this morning in his Mulholland Drive home surrounded by family members.

He was 84.

Though he was diagnosed with Leukemia in 2009, Sassoon's cause of death at the time of writing is listed as "natural causes."

Trained under British hairdresser Raymond Bessone, Sassoon opened his first salon in London in 1954. There he would come to craft the geometric styles that shaped his career.

"My idea was to cut shape into the hair, to use it like fabric and take away everything that was superfluous," Sassoon told the LA Times in 1993.

He later moved across the pond to New York, and, in 1979, launched his now-iconic line of hair-care products ("If you don't look good, we don't look good").

Sassoon is survived by his fourth wife, Ronnie, and three children from a previous marriage.

[photo via AP]