Game Change director Jay Roach lightens up but stays on message for his upcoming political comedy The Campaign, penned by Eastbound & Down's Shawn Harwell and Chris Henchy.

Will Ferrell and Zach Galifianakis star as Cam Brady and Marty Huggins, political rivals vying to represent the same North Carolina congressional district, and the film's first official trailer acts as a reel for their respective campaign ads.

Due in theaters August 10th, The Campaign also stars Jason Sudeikis, Dylan McDermott, Brian Cox, John Lithgow, and Dan Aykroyd.