"Artisan." Remember the word "artisan?" Perfectly valid word. Described an actual type of thing. Until the ad world got ahold of it, put it on the street, and pimped it out until every last chemical food concoction assembled by robots out of petroleum byproducts was marketed as "artisan." Totally killed the word. "Bespoke?" You're next.
In the New York City area, there are two dozen "bespoke" businesses, including Bespoke Barber Shop, Bespoke Books, Bespoke Surgical and at least one shop simply called "Bespoke."
A company in the U.K. promises "bespoke" cardboard boxes, delivered in two working days. "Bespoke" salads-ingredients of the diner's choice-are all the rage in London. U.S. executives sprinkle conversation with talk of "bespoke deals."