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An NBC News crew is currently occupying Gawker's Soho offices for a segment, set to air eventually on Rock Center and Today, about our owner Nick Denton and his grand project. Every time I see a network news crew descend on a scene to do its business—and the unfailingly pleasant and polite group currently with us is by no means alone in this—I am struck by what the collossal waste of money network news is.

To shoot what will be at most a 12-minute segment, NBC has sent no fewer than 10 producers, reporters, camera operators, and techs to our offices. They unloaded hundreds of pounds of gear, lights, and flight cases. It's like a minor invasion, scripted to the minute, for a segment that will come and go in a flash.

Seems like it would take maybe three people at most. Comcast, are you listening?