Patagonia is a company that sells jackets with the subtle, socially responsible message "I am a significantly better human being than you." People who wear Patagonia jackets are successful enough to take ski vacations and purchase $250 items of clothing that resemble trash bags, but also conscientious enough to donate to attend lots of local environmental charity balls, in Aspen. And while you, the fat slob "average American," were scarfing down styrofoam-encased fast food and doing your "Cyber Monday" online shopping in a non-sustainable manner, Patagonia was doing something a little different for the crazy shopping day.

Not indulging in the madness at all? Well, no, not exactly. But they have concocted the world's most sanctimonious ad. WHATEVER YOU DO DO NOT PURCHASE THIS JACKET PICTURED ABOVE.

Today is Cyber Monday. It will likely be the biggest online shopping day ever. Cyber Monday was created by the National Retail Federation in 2005 to focus media and public attention on online shopping. But Cyber Monday, and the culture of consumption it reflects, puts the economy of natural systems that support all life firmly in the red. We're now using the resources of one-and-a-half planets on our one and only planet.

Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.

Blah blah you fuckers really are the worst. You are the reason people think liberals are smug. You.

[via Ad Age]