The kindest thing you could say about the new dating site is that it is the perfect place for the world's laziest dudes and most cynical women to hook up. The least kind thing you could say is that it is mass-scale prostitution. Are you ready to buy and sell "first dates?"

" is like eBay for dating," the site's founder, Brandon Wade, says in a press release. "When you see a hot single you want to date, just make an offer and buy the first date." (Wade is also the genius behind sugar daddy dating service

The site, which is free to join (though not to use!), is populated by two classes of people, euphemistically termed "the generous" and "the attractive." As an "attractive" member, you make a profile with all the normal dating stuff, while also indicating the amount of money someone would have to pay you to go on a date with them. As a "generous" member, you troll the site and make offers to the attractive to buy a "first date."

When the offer is made, "our offer negotiating system will allow you to accept an offer, reject an offer, or counter with a different price," according to Then you go on the date. The site offers helpful first date etiquette tips, including "pay 50% of the date at the start of the date, and 50% at the end," and "if someone asks you to send money by Western Union, report them immediately."

Obviously, the first question about is "How is this not prostitution or escorting?" Luckily that's the exactly the first question addressed in an FAQ sent to us by a spokesman:

This is all about paying for the FIRST DATE! There is absolutely no sex involved, and except perhaps the chance of sex at some point in the future if you are able to successfully charm and seduce. But isn't that what every first date is about?

So, no sex for these "generous" (male) members. They are paying $150 for the pleasure of spending time with a woman who only dates if there's a profit involved. says it's a matter of efficiency, buying access to these women rather than sending out hundreds of emails on a traditional website. "It's a matter of free market principles really," Wade says. "I guess that makes me the Adam Smith of online dating!"

For the "attractive" (female) members, the case for Whatsyourprice is presented in similar free market terms. With, "going out with someone no longer has to be a waste of time." You are guaranteed to Make Money Dating™. (Yes, Make Money Dating™ is trademarked by the Las Vegas-based company that owns; and the entire service is apparently patent-pending.) Perfect for the lady who dresses as sexy Ayn Rand for Halloween.

Sugar daddies and their babies have been around since the dawn of commerce. But offers a slightly different form for those too busy for traditional romantico-financial relationships: The casual "mutually beneficial arrangement." [via Reddit]