Betsy Morgan, the former CEO of The Huffington Post, has taken a job running Glenn Beck's website. Hmm. Isn't there something troubling about leaping from one ideological organization to an opposite one so quickly? Morgan has a compelling explanation.

She said in an interview, "I am a very apolitical person. I'm a business person, who is absolutely fascinated by brands."

As clear and bold a statement of the fundamental soullessness of the concept of "brands" as you're likely to find anywhere. Kudos to you for your demonstration of the fact that money knows no ideology, Betsy Morgan. Just business, nothing personal, right? Blame not the business persons of the world; they were just following orders.

This is exactly why you never trust anyone who uses the word "brands" without spitting it out in distaste.

[NYT. Photo via]