Gucci has a new fragrance, Guilty, and Frank Miller directed a promotional short for it—starring Evan Rachel Wood and Chris Evans—that'll premiere during the 2010 VMAs. The weird part: there's a trailer out. A trailer. For a commercial.

Here's it is:

And while the concept of trailers (i.e. ads) for ads is sort of frighteningly meta, it looks pretty damn cool, no?

[YouTube via The Daily What]