For the first time in 40 years Heinz is significantly changing its ketchup recipe, dropping current sodium levels by 15%. And they're being sneaky — no new label, meaning consumers will have to read the back nutrition panel! Blame Mike.

Heinz is a big deal in Pittsburgh, and Mayor Mike's crusade against salt intake is not being taken lightly there. The condiment maker tested its new product in the Pittsburgh area first, before moving to other parts of the country. Heinz is apparently a big deal on Facebook, too, and the company's fan page has attracted some disappointed salt lovers. Some have advice and some beg, while others proclaim their unconditional love. Will America's War on Food ever end?