The internet is basically a place where you get free cat pictures in exchange for shadowy Big Brother-style ad conglomerates harvesting every bit of data about you and using it to psychologically manipulate you into rampant consumerism. Now, with disclosure!

When consumers click on the icon, a white "i" surrounded by a circle on a blue background, they will be taken to a page explaining how the advertiser uses their Web surfing history and demographic profile to send them certain ads.